Audience

APTN is a mandatory service available in approximately ten million Canadian households and commercial establishments with cable, direct-to-home satellite (DTH), telco-delivered and fixed wireless television service providers.

APTN reaches over three million viewers every week*. APTN’s audience has increased at an astounding rate since its launch 14 years ago.

Aboriginal Peoples are not part of the audience sampling frame according to BBM. As a result, the audience that is captured by APTN is non-Aboriginal only.

APTN is aimed at both Aboriginal and non-Aboriginal audiences with programming to interest all viewers: children’s animation, youth shows, cultural and traditional programming, documentaries, music, drama, dance, movies, as well as live coverage of special events and interactive programming. The network also considers language diversity (English, French and Aboriginal languages).

Nearly 50% of APTN programming is available only on APTN and cannot be seen on any other network.

APTN airs 75% Canadian content and consistently exceeds its Canadian content requirements. The remaining percentage of the broadcast schedule includes Indigenous programming from around the world, including Australia, New Zealand, Central and South America and the U.S.

*BBM, week of November 21, 2005